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Every day, businesses with superior products are outsold by better-marketed competitors. All other things being equal, the clearest story wins.

The bad news: having a great offering is not enough. The good news: getting your value proposition crystal clear drives growth, lowers cost of sales, and lets you beat bigger players who spend much more.

Jeffrey Pease and Message Mechanics can help, drawing on more than twenty years of start-up and Fortune 100 experience to help companies and leaders position themselves for growth.

2 thoughts on “Home

  1. Joan

    Hi Jeffrey. I’m an alum (94) and I just got a message about your Webinar, which I hope to register for (once I get my netID sorted). I live in the UK and am a college counselor at ACS Cobham International School. I support and help students apply to universities in the US, UK, Canada, Europe, and Japan. I don’t do a lot of explicit marketing in my job but I do run a newsletter than I think could be better, and I do want to learn about social media. And your Webinar sounds interesting and potentially inspiring. I was glad to hear about what Cornell alum are doing in the world! Thanks for doing this!

    1. jeffrey Post author

      You’re welcome. Hope it’s helpful. If you want to, you can get a head start by reading the new post on Premature Differentiation and watching the accompanying video.


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