Every day, businesses with superior products are outsold by better-marketed competitors. All other things being equal, the clearest story wins.
The bad news: having a great offering is not enough. The good news: getting your value proposition crystal clear drives growth, lowers cost of sales, and lets you beat bigger players who spend much more.
Jeffrey Pease and Message Mechanics can help, drawing on more than twenty years of start-up and Fortune 100 experience to help companies and leaders position themselves for growth.