The Power of Positive Boredom
I usually write about messaging and marketing, but this topic hit me too hard not to share it. A great Fresh Air interview with reporter Matt Richtel gave me new insight on the creative wellspring that messaging, or any kind of creative work, bubbles up from. The magic (and increasingly rare) ingredient? Boredom!
As I’m writing this, there’s a guy walking by my window looking at his phone. He’s checking his email, just like I often do. He’s not bored. Too bad for him.